Web developing is a creative skill. Today nearly every business wishing to expand needs to have a robust online presence, and for this they need an attractive and user friendly website. Then there are web entrepreneurs of course – those who only do online business; they too prioritize the need for a good website. Savvy marketers approach good web development and designing companies for this purpose. As a web developer/designer, you need to first have a deep and comprehensive understanding of the client’s needs and create the site accordingly.
How to Make a Website User Friendly?
Simplicity is the key – ensure that the site you create has a robust hierarchy and an easy navigation system. You need to design the site in such a way as to make the entire process simple to understand – in short, ensure the user friendliness of the site.
You also need to make sure that the content in the site is original, relevant and of a high quality. And let’s never lose sight of the fact that the site and pages within it need to be optimized for the search engine optimization purpose. For the site to rank high in the search engine result pages, you also need to consider these other important factors.
The search engines and users view a site in completely different ways; while graphics and videos are what make a site attractive to users like you and me, search engine spiders are hungry for text, and more text. They will not crawl non-textual content. So it’s imperative to keep all the important content in HTML format. To ensure high relevancy of the site, it is best to minimize usage of Flash, Java applets, horizontal scroll and so on.
Also Read: Is Your Website Ready for Google’s New Mobile-friendly Algorithm?
You would also do well to avoid multiple templates for a single website as this badly affects the site performance. Another trick you could employ effectively is assigning each page the same priority level as the landing page; you could then use all the features that you use to make the landing page attractive, to other pages on the site. Search engine spiders index all pages that you allow them to crawl. Optimizing each page will maximize the chances of those pages to be delivered to users.
Where keywords are concerned, take care to ensure that your KWs are relevant to that page. Be sure not to stuff the page with keywords, and go easy on long winded text. Keyword stuffing could adversely affect ranking of the site as search engines penalize this practice, and the user may get irritated with the unnatural occurrence of too many keywords. You could Use header tags while designing because it gives a proper structure to site as well as it help the ranking of the site.
How to Reduce Page Load Time ?
If your website takes ages to load, you can be sure that the user will abandon it and look for another, so always try and keep your load time to the minimum possible. You could achieve this by using CSS, scripts, image optimization and so on. If possible, you could even combine multiple style sheets into a single one. Try minimizing the script and keep it in the bottom of the site, optimizing images, and avoiding BMP and TIFF format images.
Today a major chunk of netizens turn to their mobile devices for browsing and even shopping. The importance of responsiveness of a website design can’t be stressed enough. . Ipix Solutions international web design and development company in Kerala,India has branches in Dubai, elsewhere in the UAE and USA. Our Responsive web design, proper use of keywords and development help our clients to not only achieve higher ranking in the SERPs, it also helps improve their conversion rates.
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